How does Fusedash help track marketing ROI?

Fusedash connects your ad spend data directly to your conversion outcomes from your CRM or web analytics, allowing for automated, real-time ROI and ROAS calculations.

Can I connect data from multiple ad platforms?

Yes. You can unify data from Google Ads, Meta, LinkedIn, and more, using consistent KPI definitions to compare performance across channels fairly.

Does Fusedash support real-time campaign monitoring?

Absolutely. You can monitor campaign launches and peak periods in real-time, allowing you to reallocate budget or fix conversion issues immediately.

Can I share marketing reports with leadership?

Yes. You can share secure, interactive links with executives or stakeholders that highlight high-level performance without overwhelming them with raw data.

How does AI help marketing teams with data?

The AI data chat allows marketers to ask questions like 'Which channel had the lowest CAC last week?' and get instant visualizations and insights.

Marketing Dashboard for CAC, ROAS, and Growth Decisions

Q: What is a marketing dashboard?

A marketing dashboard is a centralized view that unifies data from various channels (Ads, Social, Analytics) to track KPIs like spend, ROAS, and conversion rates in one place.

Marketing Dashboard

Track CAC, ROAS, pipeline impact, and channel mix in one marketing dashboard

Marketing performance changes in small ways first: one channel gets more expensive, a landing page softens on mobile, or a new campaign shifts conversion quality. Fusedash helps you build a marketing dashboard that connects spend to outcomes so your team can pace budget, measure experiments, and decide what to scale without guessing.

Use it as a campaign performance dashboard for weekly optimization, a ROAS dashboard to keep efficiency grounded in context, and a CAC dashboard that highlights when acquisition cost rises faster than results. For internal marketing optimization and decision-making. If you’re building client-facing reporting, see Client Dashboard. Build the core view with dashboard software. Use charts for clean comparisons. Add real-time monitoring for fast shifts.

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Are we on pace for this month’s goals, or behind due to volume or efficiency?

Which channel is moving first, and is it quality or cost that changed?

What changed in conversion rate by landing page, device, or audience?

Are we seeing diminishing returns as spend increases?

Which experiments are working, and which are consuming budget without impact?

What should we do next: reallocate budget, fix the funnel, or refine targeting?

Performance Overview

Marketing performance dashboard (channel mix)

A single view of outcomes and efficiency by channel, with trend comparisons that show whether you are gaining momentum or paying more for the same result.

Campaign Diagnostics

Campaign performance dashboard

Break down spend, conversions, CAC, and ROAS by campaign and creative so it is clear what to scale, pause, or rebuild.

Funnel and UX

Conversion dashboard (landing pages and device)

Track conversion changes by landing page and device to find where drop-offs start and what to test next before CAC rises further.

Experiment Tracking

Testing and learnings dashboard

Track experiments and releases with before-and-after comparisons so wins are repeatable and “gut feel” gets replaced by evidence.

Connect the sources that define performance

Bring together ad spend, web analytics, conversion events, and lead or revenue outcomes when available. Start with the minimum sources needed to explain results.

Choose your primary outcome metric

Decide what “success” means for your team: revenue, qualified leads, pipeline, or subscriptions. This keeps the dashboard focused and prevents vanity reporting.

Build comparisons and pacing views

Use week-to-date and month-to-date pacing, plus prior-period comparisons, so performance drift is visible early.

Add drilldowns that match how you optimize

Filters for channel, campaign, creative, landing page, device, audience, and location make optimization faster without rebuilding reports.

Fusedash Builder

Build a marketing dashboard your team can run weekly: clean KPI definitions, fast drill-downs, and shareable views that keep decisions consistent.

Marketing KPIs to track first

A marketing dashboard is useful when it connects spend to outcomes and shows early warnings before results miss targets. Start with these KPIs, then break them down by channel, campaign, and landing page.

Spend pace and budget remaining for the month

CAC trend and ROAS direction by channel and campaign

Conversion rate shifts by landing page and device

Lead or revenue quality signals when available

Budget pacing that prevents late-month surprises

Many teams only discover problems at month-end. A good marketing dashboard shows pacing early, so you can shift budget while you still have time to recover results.

Month-to-date pacing vs target and vs prior period

Channel mix changes that explain performance drift

Diminishing returns signals as spend increases

Clear reallocation decisions based on efficiency and quality

ROAS with context, not arguments

ROAS becomes misleading when it is viewed as one number without segmentation. A strong ROAS dashboard shows what changed by campaign, audience, and time window so decisions are clear.

ROAS by campaign and creative with clean time comparisons

New vs returning impact when it matters to your business

Conversion rate and AOV shifts that explain ROAS movement

Breakdowns that show which segment caused the change

Real-time monitoring when performance shifts fast

Some weeks you can wait for the daily report. Other weeks you cannot. Real-time monitoring helps you catch drops during launches, promos, tracking changes, or sudden spend spikes.

Spend spikes or delivery changes after campaign launches

Conversion drops after landing page or checkout changes

Tracking or attribution anomalies that distort reporting

Sudden channel drift during promotions or peak periods

What is a marketing dashboard?

A marketing dashboard is a centralized view of spend, outcomes, and efficiency metrics like CAC and ROAS. It helps teams pace budget, diagnose performance shifts, and decide what to scale.

What should a campaign performance dashboard include first?

Start with spend, conversions, CAC, and ROAS by channel and campaign. Then add landing page and device breakdowns to explain conversion changes.

How do I build a CAC dashboard that helps me act?

Track CAC trends by channel and campaign, then segment by landing page, device, and audience to find the driver behind increases and the best lever to fix it.

How do I make ROAS useful for decision-making?

Use consistent time windows, compare periods, and segment by campaign and audience. Add conversion rate and AOV context so ROAS changes are explainable.

Is this for internal marketing teams or client reporting?

This page is for internal optimization and performance management. For client-facing reporting dashboards, see Client Dashboard.